Search Engine Optimization (SEO)

Before the internet was up and running, the way of finding a service, was to look through the phone book. For those of you who have never encountered this “phone book” or don’t remember how it was used allow me to break it down for you. there were two types of phone books, the white book and yellow book. The white book held individuals where as the yellow book held information on businesses. If you wanted to find a plumber, you had to go to the “P” section of business and find “Plumbers” from there, plumber businesses were alphabetically listed. You would then select which ever was in your town, or showed up first.
In today’s world, a lot of people opt for search engines instead. The great thing about the internet is that customers can rate the company and share their experiences. You can also find a website for a company and check it out online before going through the hassle of calling them or physically going there. How these companys are found are through search engines. The most popular search engine is, of course, google.com. Other search engines such as bing.com, askjeeves.com, and a few others. When looking for something through a search engines the user types in something like “Plumber Dallas,TX”. What the user puts in is called keywords and these are very important.
A key word, as stated before, is the words a user puts in to search for websites. Those key words are important because that is what the search engine uses to look through a website. Through research I was able to find out where exactly the search engine looks on a website. The two main parts are in the Title, and Meta tags.
In the title, you would of course put the title of your page. Hopefully your title allows you to put some important keywords on it. In the meta tag, you can put descriptions of keywords of what you anticipate the users will use. SEO is a very important part to a website, as it determines whether or not an individual will be able to find your site through a search engine.

Search Engine Optimization
Meta tags
Title Tag

My comments on other blogs:

Blog one:
1 | dgrisier
October 13, 2011 at 3:20 am

Your comment is awaiting moderation.

Why is it bad to only use keywords in meta tags? I would be under the impression that using only keywords would make it a little easier for the search engines to shuffle through what is written. Also, I read somewhere that meta tags had some variety to them, such as meta tag “robots” and such. Is this true, and if so are they useful? Thank you in advance for your insight.
Reply

Blog Two
dgrisier said:
October 13, 2011 at 6:30 am

This is a great article. Thank you for writing it. Are there any specific ways to better your chance of getting your site to show up on a search? How can you anticipate what keywords your clients will search? Thank you in advance.

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Blog Three

dgrisier says:
Your comment is awaiting moderation.
October 13, 2011 at 3:35 am

This is a really great way of explaining search engine optimization. I had read somewhere about black hat seo. What are your thoughts on this? And is there a way to anticipate what your target market will search for so that you put the appropriate keywords? Thank you for your time.
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