Content Strategy

Content for a website is by far the single most important thing a website can have.  Sure a website can look great with its fancy graphics and beautiful navigation, but if the information is poorly written, does not have any useful information for the user, or is pretty much non-existent, the user will not hesitate to leave.

As web designers we need to be sure we are creating pages that our clients will be pleased with and that will keep users on the site, and create reasons for them to return.  Good content that is relative to your site is also good for SEO and helps create a guideline for the meta data.

I feel that content strategy is very important and should be taught to students a lot earlier than it is.  If we learn from the beginning how important content truly is for a site, we can start to grow and develop our creation of content that can help a site in it’s SEO abilities and so forth.  I believe that if we focus on content first, and decide what information is truly important, we can then develop a site around it.   But also be aware that content needs room to grow and develop as the site stays live.  Keeping these things in mind, I feel, will affect how individuals create and design their websites for their clients.

 

 

 

Comments:

Page one

dgrisier Your comment is awaiting moderation.
October 18th, 2011 at 3:39 am

When creating content for a page, do you have a set guideline for how long or short the content must be? I feel that the more simple you make the information, it could definitely create smaller bits of information that may make the page look empty?

Page Two
Darcy
Posted October 18, 2011 at 3:45 am | Permalink
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I really liked your #6 point, of the equation to think of when creating content. “Social media = I hear you + I’m listening to you + I understand” For social media marketing, is there a limit to how many times you should tweet, or update a status, or anything to that nature? Is there a line that is either too much activity or not enough? The last thing I would like to do is to upset clients and irritate them to the point of ignoring any social media.
Page Three
dgrisier
Oct 18, 2011 @ 04:49:41

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I really do enjoy the break down process you have created for content strategy they most definitely open up questions that you usually don’t think of when starting to create content. What do you think is the difference between creating content for a website vs. for social media? And how often do you feel the content should be updated or changed for users?

Resources for Potential site

Problem: Creating a recipe site for those on Dialysis

Davita.com

Features: Find a doctor, find a dialysis center, explanations of different types of treatments, forum, recipes.
Recipes sorted by: Appetizers and snacks, Breakfast and brunch, bread, Salads, Beef Lamb &Pork, Chicken and turkey, seafood, Pasta rice and grains, Pizza and sandwiches, soups and stews, sauces and seasonings, vegetables, beverages, deserts.

What I learned I might use in my site: Breaking up the recipes not only in meals, but also the type of food that it is. Also have a featured recipe spot.

How did the website solve the problem or manage the topic? The site not only gave users recipes they can use that are good to eat, but also educate them on dialysis and what exactly it means when their kidneys are not working.

Who was the website targeted to? This site is targeted to those who have kidney failure or those who are caring for those who have kidney failure. The target market also seems to be for those that are above the age of 30, as those on the slide show are above that age.

Ultracare-dialysis:
Features: Treatment options, what to expect, living well (eating well, exercising, mentally, sexually), caregivers
Recipes sorted by: Beverages, Bread/starches, condiments, deserts/snacks, fish, meats, pasta/rice, vegetables

What I learned I might use in my site: Possibly include an eating out link. Looking at meals at popular restaurants.

How did the website solve the problem or manage the topic? Like davita.com, this site educated users on what dialysis is. It also focuses on mental health of the patient and their caregivers.

Who was the website targeted to? Those on dialysis and caregivers.

http://www.livestrong.com/article/325536-diaic-diet-nutrition/

What I learned I might use in my site: Emphasize foods and seasonings to avoid.

How did the website solve the problem or manage the topic? It did not give specific food recipes, but it does explain importance of protein and certain things to avoid.

Who was the website targeted to? Those on dialysis and caregivers.

 

http://www.kidney.org/patients/kidneykitchen/dialysis.cfm

Recipes sorted by: Breakfasts, soups and salads, meat chicken and seafood, vegetables, breads, desserts

What I learned I might use in my site: nothing on the recipe site I have not seen on other pages.

How did the website solve the problem or manage the topic? Educated users and provided food ideas that are safe to eat.

Who was the website targeted to? Those on dialysis and caregivers.

Problem: Creating your own ecofriendly cleaning products

http://www.ecocycle.org

Features: ways to get your work or school to recycle, education on what is hazardous materials

Cleaning products sorted by: Laundry, household, pets, bathroom/kitchen cleaners, air fresheners, furniture, metal

What I learned I might use in my site: Sorting cleaners by type Explaining ingredients that are most used in other products

How did the website solve the problem or manage the topic?
Gave recipes to use for cleaning. At home solutions.

Who was the website targeted to?
Those who want to become more economically friendly

Search Engine Optimization (SEO)

Before the internet was up and running, the way of finding a service, was to look through the phone book. For those of you who have never encountered this “phone book” or don’t remember how it was used allow me to break it down for you. there were two types of phone books, the white book and yellow book. The white book held individuals where as the yellow book held information on businesses. If you wanted to find a plumber, you had to go to the “P” section of business and find “Plumbers” from there, plumber businesses were alphabetically listed. You would then select which ever was in your town, or showed up first.
In today’s world, a lot of people opt for search engines instead. The great thing about the internet is that customers can rate the company and share their experiences. You can also find a website for a company and check it out online before going through the hassle of calling them or physically going there. How these companys are found are through search engines. The most popular search engine is, of course, google.com. Other search engines such as bing.com, askjeeves.com, and a few others. When looking for something through a search engines the user types in something like “Plumber Dallas,TX”. What the user puts in is called keywords and these are very important.
A key word, as stated before, is the words a user puts in to search for websites. Those key words are important because that is what the search engine uses to look through a website. Through research I was able to find out where exactly the search engine looks on a website. The two main parts are in the Title, and Meta tags.
In the title, you would of course put the title of your page. Hopefully your title allows you to put some important keywords on it. In the meta tag, you can put descriptions of keywords of what you anticipate the users will use. SEO is a very important part to a website, as it determines whether or not an individual will be able to find your site through a search engine.

Search Engine Optimization
Meta tags
Title Tag

My comments on other blogs:

Blog one:
1 | dgrisier
October 13, 2011 at 3:20 am

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Why is it bad to only use keywords in meta tags? I would be under the impression that using only keywords would make it a little easier for the search engines to shuffle through what is written. Also, I read somewhere that meta tags had some variety to them, such as meta tag “robots” and such. Is this true, and if so are they useful? Thank you in advance for your insight.
Reply

Blog Two
dgrisier said:
October 13, 2011 at 6:30 am

This is a great article. Thank you for writing it. Are there any specific ways to better your chance of getting your site to show up on a search? How can you anticipate what keywords your clients will search? Thank you in advance.

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Blog Three

dgrisier says:
Your comment is awaiting moderation.
October 13, 2011 at 3:35 am

This is a really great way of explaining search engine optimization. I had read somewhere about black hat seo. What are your thoughts on this? And is there a way to anticipate what your target market will search for so that you put the appropriate keywords? Thank you for your time.
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